Concept, branding, website design


The Center for Philosophical Technologies brings together philosophers, designers, artists, scientists and critical and creative practitioners to interrogate, critique, and reconceive the relation between philosophical inquiry and technological development in the 21st century and beyond. ( ) (The CPT) thinks about technologies broadly, from advancements in AI, biotechnology, and planetary infrastructure design to technologies for storytelling, ecological communication, and community building, in order to envision technical practices that are critically engaged, ecologically embedded, and speculatively framed. ( )

Made in Fukushima
Art Direction, book design, information design, data visualisation


Made in Fukushima aims to communicate this long-term project of soil decontamination, utilising rice straw grown on decontaminated fields in the very crafting of its paper. The publication presents the stories of farmers whose livelihoods are affected by both the actual contamination and the residual stigma around Fukushima that deters buyers from purchasing the local rice crop, despite it being approved by strict official and independent tests.


With the publication of Made in Fukushima, METER hopes to elucidate its research by turning a complex and data-heavy scientific topic into something digestible. As Moby Digg puts it: “The researchers identified the problem that no one really understands the depth of the data and the effectiveness of their work. We turned this abstract data into something that’s visually appealing but also easy to understand. We use basic forms: the grid is always square and all the data points are circles in different sizes. This very reduced visual language really focuses the attention on what’s important.”


Branding, visual identity, website design, type design

The aim of Indorse is to empower people to learn and give access to sharing both professional and social skillsets. It is a revolutionary blockchain-based online platform, which is secure, non-biased and free of charge. For data security, it uses the new model of tokenization and unlike other traditional platforms, Indorse has built a network where users have full control over their data.

Encouraging personal growth
By continuing the idea of personal growth and combining it with the will to embrace individuality, we have created a branding system constructed from basic shapes, which not only visualizes an abstraction of the abbreviated IND, but also states that ‘each of us is unique, colorful and different’ in an unique way.

Connecting through clarity
Custom icons stay consistent with the rest of our identity system. Their geometric shapes make them easy to understand, which allows us to communicate with users in the most quick, concise manner.
Symbolizing skill
Our logo embodies the different factors needed on the journey towards success. It’s shaped liked a trophy to show the importance of skill validation. It also makes up the Indorse “I” and underlines the balance that is essential to the skill mastery process.

Promotional materials are covered up to 80% by the identity’s visual elements, where logo and other shapes are used as a mask for photos of people. This approach connects geometric patterns with human elements and brings people into focus. By doing so we underline, that behind each skill stands a real person and Indorse is a platform for various individuals, where skills are their online representation.


Rewriting the rules
Indorse specially tailored typography brings the playful Indorse essence to each one of our key messages. It breaks free from the norm and encourages our users to think out of the box and try something new.


Mapping out individuality
The visual system is designed to display user data. By keeping the visuals abstract, we gave the brand a distinctive look, while particular graphics can be used to illustrate more complex data. By using the custom developed generative tool, users can access individual patterns that reflect the skills they have. As users add more skills and validate them, their patterns transform.

PR Communication materials / Print materials / Website Design

Fictional Journal (FJ) is a platform and online publication investigating design’s involvement within society. Triggered by fascinations and questions on urgent political, social and economic happenings, FJ opens up issues for debate, action and imagining.  Moving between digital and physical formats, the journal experiments with ways of triggering and sharing a multitude of responses, acknowledging design’s fluid presence within everyday life while extending critical perspectives on its practice.



Homepage presents the FJ’s current issue, with it’s related happenings, editorial text, cultural references, which helped frame the issue and the most important design responses, which were either commission or submitted through open call. Each issue is unique created in collaborating with different institutions, having its own theme and identity color.

Overlaying of elements like images, text or contributions, combine with the blur effect helps to created a multilayer narrative, with no hierarchy, so the reader can created they own journey through the content. 

Designed layouts are flexible, so each contribution, could look unique and be presented in the best possible way. Taking advantage of the full width of the screen and  dividing it between areas for notes, images, and main text, with combination of serif typeface  Saol Display  and grotesk font enhanced online reading experience.



Baugeld Spezialisten
Concept, branding, signage, website and graphic design
Made at Moby Digg Studio


Baugeld Spezialisten is a consultancy, which mediates and helps people in getting loans to buying a home or apartments. Moby Digg have re-conceptualize their brand and create new visual identity based on duality of the word „perspective“. That means client’s perspective, and their individual needs, ideas about their dream house and as well as architectural perspective. This idea is essential for consultancy that helps in fulfilling dreams of  individuals.


BS consultancy enjoy with their customers the life in their own four walls as an expression of individuality and the associated feeling of freedom. Through honest empathy, experience (as well as competence) and clarity, BS provide exactly the security that customers want with a life-like decision.



With this idea of a human /clients perspective as a center, the new design is rich in atmospheric images of enjoyable individuals in their living context. Minimalistic black and white color pallet of the rest of design elements, allows photographs to convey and create friendly, welcoming feeling, and by doing so, design relate with clients needs and expectations. To underline, that the dream of owning a hause is unique, website features specially commissioned interviews with people, showcasing their living space and revealing stories connected to it.

Baugeld Spezialisten
2017– ongoing

Concept, branding, signage, website design and development, photo art direction

Made at Moby Digg Studio

A grid-based identity for finance consultancy company in Munich. Baugeld Spezialisten aims to bring the idea of a person’s ‘dream home’ to reality, by focusing not only on the financial hurdles, but also on the human and emotional perspective. The final result is a beautifully minimal, monochrome design with a highly flexible identity system that can easily be adapted to any new or existing format. The geometric logo is inspired by this combination of rational and emotional perspectives. The square acts as a frame, the circle as the ‘focus’ and the perspective as the human point-of-view. Combined together they form a grid, and therefore build a bridge to the conception of many ideas: The drawing-pad.


With this idea of a human /clients perspective as a center, the new design is rich in atmospheric images of enjoyable individuals in their living context. Minimalistic black and white color pallet of the rest of design elements, allows photographs to convey and create friendly, welcoming feeling, and by doing so, design relate with clients needs and expectations. To underline, that the dream of owning a hause is unique, website features specially commissioned interviews with people, showcasing their living space and revealing stories connected to it.


Webpage in a understandable way introduces users to finance processes, company’s believes, revealing clients ratings and opinions, as well as providing individual, professional solutions and tips. Integrated customer build calculators, emphasize transparency and quickness of BS practice. Those online tools allow directly, in a visual animated way, to check monthly credits rates for buying/ renting real estate.


Design focus on communication between consultant and customer, allowing to get in touch either by chat, phone, or choosing your own consultant based on geolocation, rating or experience.

Concept and website design developed at Moby Digg Studio

Sima is a photographer based in Germany. Her main work is portrait and documentary photography. In her art projects she is interested in new ways of visualizing social issues.

Main objective for this project was to create a minimalistic website, with a lot of white space, where main focus lies on the photographs. Dots on the top of the screen comes from point of the letters ‘i” in the photographers name. Those points also symbolised a shutter trigger in the camera, that’s why whole page navigation is happening thought them. Left point leads to home scree, and right one to about page.

Inside of the project page order of the images was chosen to create a story, which ends with project information. Line bar on the left shows, how many images are left to view.


A5 landscape, 60 pages, 1000 copies,

offset printed


Catalog features information about Onomatopee, book distributions, zines, fontlist, backlist and reduce positions. To be viewed at the gallery, book fairs and send to bookshops.


Festival identity including: 3d models, animations, social media, poster and foldable invitation


A festival delivering new directions in independent get-togethers and alternative education; including talks, book launches, food, drinks, exhibition-openings and performances.

Jim Ricks: Alien Invader Super Baby – Synchromaterialism (VI)

One thing will always lead to another.

Artist Jim Ricks’s synchronic sequence of images or objects rests on opportunities to visually connect politics and/or aesthetics and/or history and/or philosophy from one to another. As formal quest, this fundamental empirical and practice-based research within the ranges of our visual culture, conceptually triggers actual cultural migration and identification.

In his ‘Synchromaterialist’ series, Ricks visually reveals the inevitability of migration and of the inherent viral state of nature, and the nature of existence – what is inherently human – through the perception and reorganization of the everyday.

He takes over the book format – following on from the the exhibition methodology –to drop the unexpected organics of the Synchromaterialistic. This book reaches and branches out to be all forms a book can be. It includes a number of collaborations, and footnotes as inserts and explorations in print – sticker, newspaper, leaflet, cook book, coloring, bookmark, and a book within the book with a text by art and design critic Max Bruinsma, describing the Synchromaterialist approach.

What goes around comes around.


Size: 215 x 153 mm, 136 pages
Binding: softcover, threat-sewn and glued
Color: full color, over 200 full page images
Details: lenticular A6 on cover, various inserts.
Editor: Jim Ricks, Freek Lomme, Gabriela Baka
Author: Max Bruinsma, Freek Lomme, Abdel-ilah Salhi, Jason Mills
Price: 23€

Onomatopee’s Dutch Design Week Identity


Concept, designing social media posts and animations,  stickers and brochure with gallery program.
Brochure size: 98x210mm, offset printing, 750 copies

Website for Heistch Art Gallery

Concept and Website Design made at Moby Digg Studio

Exhibition Identity for Walker Art Center, 2015

Various materials: vinyls, folded gallery guide, invitation, exhibition labels, title wall, web-images, custom logo font
Offset printing: Allegra, USA

Personally, I was particularly captivated by the complex details in Büttner’s prints and woodcuts (many of which can be seen here). My initial design sketches for the visual identity explored the combination of typography and woodcut patterns and an attempt to use fragments of Büttner’s works and her carved forms/line-work. What I found interesting was the complex markings that were left-behind by the sharp edge of Büttner’s carving tools and which range from hairline markings to triangular, gouge-like markings.


An important step in designing the visual identity was finding an appropriate typeface—ideally a classical, but not boring, serif typeface. The chosen typeface, Noe Display, responds to the pronounced and crafted feeling of Büttner’s work. Designed by the type foundry Schick Toikka, the typeface is a Transitional-style, high-contrast headline typeface. Noe Display’s sharp triangular serifs and terminals give it strong and distinctive characteristics, echoing the similar shapes which occur within Büttner’s etchings and woodcuts.


To emphasize a connection to Büttner’s sharp woodcuts within the typographic treatment, I slightly altered the height and appearance of the umlaut. Rather than keeping the two dots that typically appear within the umlaut, I instead swapped-in two triangle shapes that derived from the top, triangular part of the letter “t” in Noe Display. These triangles also replaced the dot above the letter “i”.


Intrigued by the small details in Büttner’s work, I then decided to respond by creating my own level of typographic detail through a series of customized punctuation marks that would subsequently be embedded within the texts associated with the exhibition. As a base for the punctuation, I used the same Noe Display-derived triangle shape to then create a comma, colon, period, and apostrophe. The resulting punctuation marks, which appear throughout the typeset materials connected to the exhibition, make a small intervention on the space, yet are elements that may go easily unnoticed upon first glance. This subtle intervention was made in order to focus more attention on the detailed and contemplative nature of Andrea Büttner’s work.


Andrés Ramírez Gaviria, 2016


Book design

size: 21 x 26 cm
128 pages, 9 sections
quantity: 500
offset printing: Paul Gerin GmbH & Co KG
paper: Munken Lynx 100g (B&W Pages) and Claro Bulk 135g (image Pages) cover: Munken Lynx 300g

This catalogue was published on the occasion of a solo exhibition at the Museum of Modern Art, Santo Domingo, Dominican Republic, 24 February—29 May 2016. The work of Andrés Ramírez Gaviria borrows cultural references from the histories of art, design, science, and technology, reconfiguring them through methodologies that imagine alternative modes of perception and thought. The notion of decoding information and issues of communication are highly present in the artist’s works. The book cover and title pages play with this problem of decoding through readability by the individual letter forms that act like points on a grid. This also simultaneously refers to the title itself and the structural arrangements of the work.



Identity for the summer sale including: 3d models, animation, social media banners and posters.


Onomatopee is a curating and editorially led public gallery and publisher that is particularly known for their self-initiated and transdisciplinary projects.

Concept and web design, CSS stylesheet, portfolio, cv, grant application, and business cards.


A website for a Dutch artist, whose body of work consists of exercises in reading, movement, and acting as engaging catalysts to re-enter the present in a more compelling, playful, and vital manner. The diversity of these various forms relates to the ways in which we understand and perceive the world and the serendipitous interactions that influence our human condition. Wiersma’s work often involves collaboration, combining efforts to re-arrange language and use different media to create new narratives. As the work is heavily referential an important part in the design was emphasizing another referential form, the footnote. Hovering a cursor over the footnotes enlarges and duplicates images. In this way text and images overlay each other, creating a cohesive unity with her artist practice.

Selected Flyers
Onomatopee & Walker Art Center

Walker Art Center, 2016

Concept, identity, postcard, accessories, invitation, event design
Paper: 130# Options 100%
PC White Vellum Cover
5 Pantone color+ black
blue foil stamp

This year’s event will mark the opening of the Walker’s new entry pavilion, which includes an extended lobby, restaurant, and accompanying art acquisitions. Coinciding with the museum’s expansion, the identity for Avant Garden (AG) 2016 is based on the Walker’s outstanding architecture, which has many unique construction elements such as skylights, windows, and slanted walls. The design process started with gathering images of the building and architecture plans. I outlined the windows and skylights from the images and filled them with a pattern similar to the rainbow terrazzo/marble stone used on the Walker’s floors. This flexible pattern used at various scales evokes associations with confetti and the various architectural elements of the Walker’s interior architecture.

Walker Art Center, 2016
Concept, identity, postcard, accessories, invitation, event design, poster, interior design

Folded Invitation:
Paper: 180# Options 100%
PC White Vellum Cover
5 Pantone color+ black
silver foil stamp+ die cutting
send in A6 & A7 Envelops

The colors in (AG) identity are taken from diverse aspects of the Walker’s building and from the new acquisitions in the lobby and Sculpture Garden: the yellow and copper from a new illuminating entrance, the oranges and pinks from a Frank Big Bear work, and the Reflex blue from a Katharina Fritsch sculpture.

The chosen serif typeface: Gletscher, balances the playful and illustrative feeling of the architecture-inspired pattern, giving a more elegant feel to the identity. The secondary typeface —relates to the diagonals used in the dramatically sculptured ceiling skylights.

Exhibition materials

Publication & PR materials: 21 Objects for Hesitation and Reimagining Their Many Selves
Onomatopee  2015

Dimension: 148 x 210 mm
Paper: 100gr cyclus offset recycyle
Pages: 32 pages with self-cover
Editions: 400
Details: Red staples
24 pages in black and white and 8 in colour

Posters: A3 size printed in black on Risograph.
Flyers: A5 size, printed digitally on recycle paper

Publication, printed on occasion of performative exhibition in Onomatopee, Eindhoven. Each day one of the 21 ceramic objects is place outside of the gallery space, to be taken by a passing by person or visitor. Publication features selected works of the artist and two essays, which reflects on her new body of work.


Commission for Kade 05


Branding: logo, website, flags

business cards, flyers,

badges, ect.

Identity for Automotive Week in Helmond, NL. This identity relates to smart mobility, new automotive technologies and eco-friendly cities. The logo is a dynamic typographic solution based on the letter ‘A’ which bends to create ‘M’ and by rotating  ‘W’  creating abbreviation AMW (Automotive Week).

Passings to Presents.

Silence and Golden in the work

of Filippo Minelli

(first artist monograph)
Onomatopee 2014

Dimension: 17 x 24 cm

Cover: Soft

Paper: Muncken rough 120 grams

Pages: 128

Editions: 1000

Details: Japanese Binding, perforation,

inside pages in full colour, outside pages

in grayscale.

Texts are featured on neutralized “white cube” pages, which allow you to focus on the text.Images are purposely hidden between perforated pages. Discovering images inside Japanese folded perforated pages evokes curiosity and surprise. The book encourages interaction and invites you to tear apart pages, adding character and a feeling of uniqueness. Once open, the book never looks like it did in the beginning.

Ideas and Thoughts

by Helmut Smits

Book published alongside artist

Exhibition at Onomatopee, 2013

Dimension: 140 x 100 mm

Softcover: Wibalin Buckram cover

Paper: Muncken rough 120 grams

Pages: 144

Editions: 2500

Details: Type in foiled print,

70 black illustrations

The sketches in the notebook ‘Ideas and Thoughts by Helmut Smits’ capture bright solutions and inventions in the conditions of our daily routines, perceived both within our social and our visual horizon.


Communication & display

at Van Abbemuseum, Eindhoven 

2013 – 2014 (still on display)


Installation, communication

and display furniture including:

– Communication system

– Materials, tools to use

– Designing furniture

– Wooden panel system

‘Toolshop’ is a room inside of the exhibition, where visitors could come and choose their tour, which had coinciding tool, displayed there. I have designed wooden panel system, with holes that could easily adjust to all display needs. Alongside, I designed simple furniture, and communication materials, which were printed on the wooden panels, while vinyl stickers were used on  the wall. The main goal was a clear and simple communication that encourages visitors to pick up a tour.